Virus Update

Things have been changing very quickly with the coronavirus situation in the US. We’ve been closely monitoring and making changes along the way, as we take very seriously our responsibility to our team, our families, clients and our community. Because of this we will be taking an important next step to temporarily close our store as of 2 PM today, Thursday, March 19th until March 30th.

We will not be able to monitor phone messages during this time. If you have any questions or concerns please contact Jason or Todd.

Thank you and we are praying for a quick recovery for all impacted by this global crisis.

Diamond search: Choose your desired shape.

Words of Wisdom, Before You Buy Online.

The Diamond District

Your #1 Diamond Store in the Fort Myers, Estero and Naples area

100,000 Diamonds

100,000 Diamonds

Choose from thousands of loose-certified Forevermark and GIA certified diamonds at or below internet pricing.

Conveniently Located

Conveniently Located

Located in sunny Estero, FL - right between Fort Myers, FL and Naples, FL - in the picturesque Coconut Point Shopping Center, right off US-41 and minutes from I-75.

6,000 square foot showroom

6,000 square foot showroom

Relax and browse in our modern spacious diamond superstore showroom.

Save up to 50%

Save up to 50%

Save up to 50% below retail Jewelry Store prices, every day at southwest Florida's Diamond District.


Interest Free Financing

Take advantage of up to 5 Years Interest Free Financing.

Responsibly Sourced

Responsibly Sourced

All diamonds are sourced from a small number of carefully selected mines that are committed to the highest business, social, ethical and environmental standards.

A Few Words From Our Customers

It's Worth The Drive

Southwest Florida's largest selection of loose diamonds and diamond jewelry is just a short drive away.

Community InvolvementWe are proud to support our community. American Heart Association FGCU Everblades CCMI Passion Foundation Boys and Girls Club of Lee County

About Us

Jason and Todd love what they do, they have a true passion for the jewelry industry. The pair met while working together for another jewelry retailer in Ohio each had their own area of expertise, together they became a vital part of the expansion of that retailer.


7995 Plaza Del Lago Dr,
Estero, Florida 33928
United States


(239) 947-3434


Monday-Saturday: 10 - 5
Sunday: noon - 5