The final effect is magic. But along the way, artistry, craftsmanship and science improve the brilliance, sparkle and pleasure that your diamond will bring you. Allow us to take a few moments to over some of the terms that you may have heard mentioned when shopping for your perfect diamond, and help you make a more informed choice.

Cut refers to a finished diamonds proportions, polish and symmetry. These factors help determine the level of fire, brilliance, and scintillation a diamond emits. Cut is the most important factor to a diamonds beauty regardless of the color, clarity and carat. There are many measurable factors that determine the final cut grade of a diamond. The cut grade has the most influence in determining the value of a diamond.

  • Ideal
  • Very Good
  • Good
  • Poor

Color as in relation to a white diamond represents the inherent body color ranging from colorless to light (hints of yellow); the color scale runs from D-Z (D equaling colorless). The higher on the scale the more rare the diamond therefore the more expensive.

  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

Clarity is the presence or absence of internal and external characteristics of a diamond viewed at 10x magnification. The rarest grade being (FL) Flawless and the least rare being Included 3 (I3); as with color the higher on the clarity scale the more rare and expensive the diamond.

  • FL
  • IF
  • VVS1
  • VVS2
  • VS1
  • VS2
  • SI1
  • SI2
  • I1
  • I2
  • I3

Just as a dollar is divided into 100 pennies, a carat is divided into 100 points which means that a diamond of 50 points weighs 0.50 carats. With that said two diamonds of equal weight can have entirely different values based on their unique combinations of clarity, color and cut; no two diamonds are exactly the same.

  • .25 CT
  • .50 CT
  • .75 CT
  • 1 CT
  • 1.25 CT
  • 1.50 CT
  • 2 CT
  • 3 CT
  • 4 CT
  • 5 CT

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Complimentary Services

Clients who purchase jewelry from the Diamond District enjoy the following unparalleled complimentary services for the lifetime of the item:

  • Cleaning and Inspection
  • Rhodium Plating
  • Polishing
  • Sizing
  • Replacement of diamonds .25ct or less
  • Appraisals

It's Worth The Drive

Southwest Florida's largest selection of loose diamonds and diamond jewelry is just a short drive away.

Community InvolvementWe are proud to support our community. American Heart Association FGCU Everblades CCMI Passion Foundation Boys and Girls Club of Lee County

About Us

Jason and Todd love what they do, they have a true passion for the jewelry industry. The pair met while working together for another jewelry retailer in Ohio each had their own area of expertise, together they became a vital part of the expansion of that retailer.


7995 Plaza Del Lago Dr,
Estero, Florida 33928
United States


(239) 947-3434


Monday-Saturday: 10 - 6
Sunday: noon - 5